1.POLITICS
Swiss Federation
Switzerland became a federation in 1848.
It is divided into 26 cantons.
The cantons are divided into Communes.
Both have their own administrative authorities.
CH: Confederation Helvetica
Executive Branch: Federal Council
Switzerland's government, has seven members.
Each year, a different member becomes Federal President.
audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of divers
나는 스페인 남부의 Estepona라는 공동체에서 자랐다.내가 16살이었던 어느 날 아침,아버지는 내가 Mijas라는 18 마일의 거리의 멀리 떨어진 마을에 차를 통해 자신을 대려가는것을 허락했는데, 그 마을 주변의 창고에서 차를 서비스받는다는 조건하에서였다.운전을 이제 막 배웠음에도 차를 사용할수 있는
Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
Twitter, Youtube, widget)
What they do?
1. Making new communication strategies, developing policies and plan.
- To help all of US air force communication
2. Train more than 300 thousands of air forces all around the world
to be a communicator.
3. Developing web 2.0 application to help communicate with publics.
4. To provide transparency & right information to target audiences.
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
3. Agriculture
Finland's climate and soils make growing crops a particular challenge. The country lies between 60° and 70° north latitude - as far north as Alaska - and has severe winters and relatively short growing seasons that are sometimes interrupted by frosts. However, because the Gulf Stream and the North Atlantic Drift Current moderate the climate, Finland contains half of the world's
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
attitude, brand purchase intention, and purchase facilitation. M&M’s is operating their advertisements, which cover these five fundamental stages. Firstly, category need is buyer’s perception of requiring “something” and whether change the motivational state current to desire. As we can see in Ms.Green’s advertisement, it removes the perceived discrepancy. M&M’s is targeting female co